Welcome to Sheffield Business School
at Sheffield Hallam University

CHME 2021 will be online between 12-14th May 2021

This conference is supported by

A warm welcome to the annual Council for Hospitality Management Education (CHME) research, Learning and Teaching online conference at Sheffield Hallam University. This is the 29th in a series of conferences with the theme title.

“Creating Hospitality Experiences: Authenticity in an emerging world of Hyper-Reality”

12th-14th May 2021

Sheffield Business School, as the UK’s third-largest business school, is delighted to be hosting this year’s online conference as part of Sheffield Hallam University. The university is one of Britain’s most progressive and ambitious modern universities. We are proud of our outstanding facilities, excellent teaching, attractive surroundings and a commitment to helping students achieve their maximum potential.

Although Sheffield is the UK’s fifth-biggest city, Sheffield feels quite small because it’s so compact. The city offers some of the best nights out in Britain. There’re fantastic music venues, a thriving comedy scene, the largest theatre complex outside London, and plenty of art galleries and museums for you to explore, and a short tram ride away the Meadowhall shopping complex with its range of leisure facilities.

If you enjoy fresh air and green surroundings, Sheffield is one of England’s leafiest cities, with 200 woodlands, parks and gardens. Inside the city are the Victorian Botanical Gardens, the modern Winter Garden and peaceful riverside walks. And unlike any other British city, we have part of a National Park within the city boundaries and for those of you who want to venture further – the Chatsworth estate and parkland. The man of steel who represents our city and the banner icon for this conference looks out from the cityscape towards the Peak District National Park, a true representation of what Sheffield was and now is. Sheffield has an industrial history, but has recently transformed itself. In the last 10 years the city has grown more than anywhere outside London in terms of the knowledge economy and new jobs.

Experience for all stakeholders (customers, staff, investors, education) is the core of the Hospitality industry. With the advancement of the experience economy, the growth of the sharing economy and the proliferation of information and communication technologies, the challenge for the industry is how to continue to create and deliver experiences which are authentic or deemed as ‘authentic’ by stakeholders. This CHME online conference aims to debate this from a diverse perspective as the future of the industry hinges on creating experiences.

It will be of special interest to academics, students and industry practitioners from hospitality and related fields.

The three track streams of the conference will be:

  • Hospitality Management
  • Critical and Cultural Studies of Hospitality
  • Learning, Teaching and Assessment in Hospitality Management Education

With two additional track streams of:

  • Food, Drink and Society
  • Business Engagement:  Bridging the Gap between Academia and Industry

We welcome papers related to the COVID-19 pandemic in these track streams.

Dr Cecile Morris
Head of Department (Interim)
Service Sector Management
Sheffield Business School

Dr Alisha Ali
Head of Research – Service Sector Management
Sheffield Business School

Dr David Graham
Hospitality Subject Group Leader
Sheffield Business School

Key Dates

October 2020
First call for papers
Submit a Paper

Monday 22nd February 2021
Final date for submission of papers and poster presentations for review

Monday 8th March 2021
Reviews returned to authors

Monday 5th April 2021
Final paper submission

Monday 12th April 2021
Final papers to conference organisers

Wednesday 12th to
Friday 14th May 2021